Privacy Policy

Last updated: 3 September 2026

Peak ID ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit peak-id.com or engage with our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Peak ID is a performance coaching company operating in the United Kingdom. Our registered business details are:

For data protection queries, contact us at the email above.

2. Data We Collect

We collect the following categories of personal data:

  • Identity data: first name, last name
  • Contact data: email address, phone number
  • Health data: information you provide about your health, fitness goals, and lifestyle when applying for our programme (this is special category data under UK GDPR and is processed only with your explicit consent)
  • Technical data: IP address, browser type, device information, pages visited, time spent on pages
  • Usage data: how you interact with our website and content
  • Marketing data: your preferences for receiving communications from us

3. How We Collect Your Data

  • When you complete our application or opt-in form
  • When you contact us directly by email, phone, or social media
  • When you book a clarity call
  • Automatically via cookies and analytics tools when you browse our website (see Section 7)
  • Through third-party platforms including Meta (Facebook/Instagram) if you engage with our advertising

4. Legal Basis for Processing

We process your data on the following legal bases:

  • Consent: where you have given us explicit consent, including for health data and marketing communications
  • Contract: where processing is necessary to deliver services you have engaged us for
  • Legitimate interests: for analytics, improving our services, and communicating with prospective clients where we have a genuine business reason
  • Legal obligation: where we are required to process data to comply with applicable law

5. How We Use Your Data

  • To respond to enquiries and process applications
  • To deliver our 90-day performance coaching programme
  • To send you information about our services where you have consented
  • To personalise your experience on our website
  • To analyse website traffic and improve our content
  • To comply with our legal and regulatory obligations

We will never sell your personal data to third parties.

6. Data Sharing

We may share your data with:

  • Service providers: including our CRM platform (GoHighLevel), email marketing tools, and video hosting platforms — all operating under appropriate data processing agreements
  • Analytics providers: including Google Analytics (see Section 7)
  • Payment processors: where applicable, under their own privacy policies
  • Legal authorities: where required by law

All third parties are required to maintain the confidentiality and security of your data.

7. Cookies and Analytics

Our website uses cookies to improve your experience. A cookie is a small text file stored on your device. We use:

  • Strictly necessary cookies: required for the website to function — no consent required
  • Analytics cookies: including Google Analytics, which helps us understand how visitors use our website. These are only set with your consent.
  • Marketing cookies: including Meta Pixel, used to measure ad performance. These are only set with your consent.
  • YouTube cookies: our website embeds YouTube videos. YouTube may set cookies on your device when you play these videos. Please refer to Google's Privacy Policy for details.

You can manage your cookie preferences at any time via our cookie consent banner. You can also manage cookies through your browser settings.

8. Data Retention

We retain your personal data only as long as necessary for the purposes it was collected. Specifically:

  • Client data: for the duration of the programme plus 6 years (for contractual and tax purposes)
  • Enquiry and lead data: up to 24 months from last contact
  • Analytics data: as configured in Google Analytics (default 26 months)

9. Your Rights

Under UK GDPR you have the right to:

  • Access: request a copy of the personal data we hold about you
  • Rectification: request correction of inaccurate data
  • Erasure: request deletion of your data in certain circumstances
  • Restriction: request that we limit how we use your data
  • Portability: receive your data in a structured, machine-readable format
  • Objection: object to processing based on legitimate interests
  • Withdraw consent: at any time where processing is based on consent

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These include encrypted data transmission, access controls, and regular security reviews.

11. International Transfers

Some of our service providers may process data outside the UK. Where this occurs we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website with a new effective date. Your continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

For any questions about this Privacy Policy or how we handle your data, please contact us at [email protected].

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