Last updated: 12th January 2026
This Privacy Policy explains how JG Physique, trading as Peak ID (“we”, “us”, “our”), collects, uses, stores, and protects your personal information when you visit our website, submit a form, register for a training, book a call, or interact with our services.
1. Who We Are
Peak ID provides performance, health, and lifestyle coaching services for high-performing men, including founders, executives, entrepreneurs, and career-driven professionals.
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
2. Information We Collect
We may collect the following information when you use our website or submit a form:
Name
Email address
Phone number
Business or job role
Information you provide about your health, lifestyle, goals, habits, schedule, and performance
Call booking details
Website usage data, such as pages visited, forms submitted, and ad interactions
Communication history with us by email, WhatsApp, SMS, phone, or social media
If you become a client, we may also collect additional information required to deliver our services, which may include health-related information, lifestyle data, blood test results, epigenetic testing information, progress updates, and coaching notes.
3. How We Use Your Information
We use your information to:
Provide access to video trainings, resources, and landing page materials
Contact you about your enquiry, application, or booking
Assess whether our services may be suitable for you
Deliver coaching, accountability, and performance support
Send relevant emails, reminders, updates, and marketing communications
Improve our website, advertising, and client experience
Manage bookings, payments, and client records
Comply with legal, regulatory, and accounting obligations
4. Our Lawful Basis for Processing
We process your personal data where we have a lawful basis to do so, including:
Consent — where you opt in to receive marketing or provide health-related information
Contract — where processing is necessary to provide services you request or purchase
Legitimate interests — where we contact you about relevant services, improve our marketing, or manage business operations
Legal obligation — where we need to keep records for tax, accounting, or legal purposes
Where we rely on consent, you can withdraw it at any time.
5. Health and Special Category Data
Some information you provide may relate to your health, lifestyle, physiology, blood testing, epigenetic testing, or performance.
We treat this information as sensitive and only use it where necessary to assess suitability, provide coaching services, personalise your plan, or support your performance goals.
We will not sell your health information.
6. Marketing Communications
If you opt in, apply for a programme, register for a training, or otherwise show interest in Peak ID, we may contact you by email, phone, SMS, WhatsApp, or social media about relevant services, resources, or opportunities.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us directly at [Insert email].
7. Sharing Your Information
We may share your information with trusted third parties who help us operate our business, including:
Website and landing page platforms
Email marketing platforms
CRM and booking systems
Payment processors
Advertising platforms such as Meta, Google, or LinkedIn
Coaches, consultants, or team members involved in delivering services
Testing providers, laboratories, or health technology partners where relevant
Professional advisers such as accountants, lawyers, or compliance consultants
We only share information where necessary and expect third parties to protect your data appropriately.
8. International Transfers
Some of the tools and platforms we use may process data outside the UK or European Economic Area.
Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as standard contractual clauses, adequacy decisions, or equivalent protections.
9. How Long We Keep Your Data
We keep your personal information only for as long as necessary for the purposes described in this policy.
As a general guide:
Enquiry and lead data may be kept for up to 24 months
Marketing data may be kept until you unsubscribe or ask us to delete it
Client records may be kept for up to 7 years for legal, tax, insurance, and business purposes
Health-related coaching data may be kept only as long as necessary to provide services and meet legal or professional obligations
10. Cookies and Tracking
Our website may use cookies, pixels, and similar technologies to:
Understand website usage
Improve website performance
Measure advertising effectiveness
Retarget visitors with relevant ads
This may include tools such as Meta Pixel, Google Analytics, Google Tag Manager, or similar platforms.
You can control cookies through your browser settings. Where required, we will request your consent before placing non-essential cookies.
11. Your Rights
Under UK data protection law, you may have the right to:
Access the personal data we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict processing
Object to certain types of processing
Withdraw consent where processing is based on consent
Request transfer of your data in certain circumstances
The ICO notes that individuals have rights including access, rectification, erasure, restriction, objection, portability, and withdrawal of consent where applicable.
To exercise your rights, contact us at:
12. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner’s Office:
13. Security
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no online system is completely secure, and you provide information at your own risk.
14. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
Continued use of our website or services after updates means you accept the revised policy.